Who is Georgie Designs?
Georgie Designs is a handcrafted jewelry business. But who is it really? It’s me, Robyn Klauer, the owner, marketing manager, money manager, researcher, secretary, and oh…I design and make jewelry, too!
Why did you decide to start a business?
I have always been crafty. Jewelry making has been my favorite of all things tried. I had been making it for years and giving it away. I decided it was getting too expensive so I started selling it on the side. Then after I had my daughter, it just seemed the perfect fit to work from home doing something I loved while still getting to give 110% to my daughter.
How did you get started?
I first sold on eBay. But eBay is difficult. There are so many jewelry people selling that it is hard to make any money. So I decided to have my own website. My current website is actually my second attempt. I had a site back in 2005 but gave it up because it was too expensive to maintain and I was discouraged by how hard it is to get Google to find you. I was working full time as a School Psychologist at the time so I didn’t really give it my all.
What do you sell?
Handcrafted jewelry using quality ingredients such as sterling silver and semiprecious gemstones.
What would you have done differently in the beginning?
I would have not given up so easily! It is a lot of work, but the harder you work and the longer you’ve been doing it, the smarter you get. It takes a lot of time to get it right, in my opinion.
What advice would you offer to a WAHM just getting started?
Don’t get discouraged when things are slow in the beginning. It is a learning process that takes time. And just because you have talent and put up a website, doesn’t mean people will buy from you. Marketing is the most improtant part of the business. If you don’t have an image, and people can’t find you, you won’t be successful! Oh, and don’t be afraid to tell everyone you meet that you own a business. Word of mouth is huge!
