Who is Pure Baby Joy?
Pure Baby Joy is an online store that supports natural parenting. Behind Pure Baby Joy is me, Wendy. I work outside the home and out of my home and am the mother of three little girls. My girls are my inspiration. I have a very supportive (and patient) husband, Dan, and we live in Cleveland, Ohio.

What do you sell?
I sell cloth diapers, baby slings/carriers, nursing accessories, and all natural & organic bath and body products. Helping the novice cloth diaper user is my specialty.

Why did you decide to start a business?
Although the web market is overwhelmed by baby boutiques, there really is no one in my local area that offers these types of products. Although I do not have a storefront, I do meet with local customers for cloth diaper and baby wearing consultations and participate in local venues to showcase my products.

How did you get started?
I started looking into cloth diapers for my daughters and got hooked. Once I saw that there were no local resources supporting cloth diapering, I decided to start my business.

What would you have done differently in the beginning?
I would have done a little more research into the financial aspect. I did not obtain a loan, but used all my own personal funds. I did not realize how much money it would take to get going.

What advice would you offer to a WAHM just getting started?
If you are getting in a business with lots of competition, don’t forget your local customers. Customers like knowing that there is a real person behind a web store and once they meet you and know that you take the time to introduce yourself or are willing to present your products in person, they often form a loyalty to you.