Who is Earth Angels Diaper Co.?

An online cloth diaper boutique run by a SAHM turned WAHM who knows her clientele, because she is a cloth diapering mom herself. Items are put to the test before being included in the product line-up, and special care is taken to promote product lines made and invented by other WAHM’s.

Why did you decide to start a business?

I’ve always had a passion for retail and had always imagined owning my own store, but I could never figure out exactly what I wanted to sell. After the birth of my twin sons, when the disposable diaper supply we had been gifted began to run out, my husband and I began to explore the world of cloth diapers. Something came over me and I *literally* woke up the next morning, called my husband and said “We’re going to start our own business, and we’re going to sell cloth diapers!”

How did you get started?

A lot of research and a little luck, Capital One sent a credit card and we were off to the races.

What do you sell?

A unique variety of cloth diapers, accessories, natural parenting and baby accessories, with a focus on WAHM made items.

What would you have done differently in the beginning?

Had I not been such an impatient person, I would have waited until I had more money to invest in inventory because I learned the hard way that drop-shipping can eat up a good portion of your profits.

What advice would you offer to a WAHM just getting started?

Be creative, especially if you are interested in opening an online business. You have to imagine that the world-wide web is a mall, and you are only one click away from all your competitors. Be creative and strive to set yourself apart from the rest with excellent customer service, inventive marketing and promotions. Most of all, be optimistic and imagine that anything you set your mind to you can achieve.

Julia Clark
www.earthangelsdiaperco.com
“Saving the planet one diaper at a time.”